So, if I could pick one thing that could make or break your website in terms of usability it would be: mobile optimization.
Seriously, it is really THAT important. Your site has got to be mobile friendly, otherwise you are going to lose out on a giant customer base. And, to top it off, after this new update, Google will penalize you for not having a dynamic site.
So, you know that making your site mobile friendly is a big deal. Which is great. But do you know HOW to do it the proper way? Lets look at some things that are important to consider.
First of all, you need to make sure that your site is ‘dynamic’. Dynamic is more than just having your website also work on mobile devices.
You need to have a site that provides mobile specific content to your users. When looking for a business on a mobile devices, there are certain aspects to your site that will be more important than others. Your locations, hours, special offers, and most importantly, a click to call phone number, all need to be readily available to your mobile customer.
Your site also needs to have a mobile friendly display version of your desktop site. They need to be able to browse through what you offer in the same way that someone would do on a desktop. You need to have a site design that can scale to fit any device.
Take a look at the world around you when you are out and about. How many people do you see with a smartphone? And how many of them are nose deep into that phone at any given moment? So you know mobile stuff is huge.
Make sure that you are working your site the right way, so it works for all of your customers. Tablets are used just as often as mobile phones, which means that your site needs to be able to handle the traffic from tablet users as well.
With Google’s new algorithm change, as well as the market place change, it’s not overly hard to find the tools that you need to make your site responsive. When looking for someone to do it for you, such as a designer, make sure you aren’t being swindled. It shouldn’t cost you an arm and a leg to turn your pre made site responsive.
It’s a good idea for you to check how your site looks on multiple devices every so often as well. You don’t want to think your site is all fine and dandy on a small smartphone screen, only to open it up one day and realize it’s not dynamic at all. You could have lost valuable customers in that amount of time.
Mobile isn’t going away. If anything, it’s just steadily growing faster and faster. Make sure that you are not getting left out in the dust with a site that looks beautiful on a computer, but terrible and hard to navigate on a phone.