What is Online Marketing

So you just started a new business, you have a great name and a logo, and had an amazing website designed for you. So now what do you do? Now you need exposure and customers to promote your new business to.

You will need to market your business online to get your name out to the public. It’s 2015 and everything that people need to research or buy is available online, and with the amount of people who own a smart phone or iPad it’s easier than ever to build a presence on the internet to help your business succeed.
Online marketing is a way to market and advertise a product or service that uses the internet as a vehicle through efforts such email marketing, social media marketing, online advertising through search engines and search engine optimization, pay per click, and local search integration.

Online marketing provides a larger range of marketing elements than traditional business marketing thanks to the extra channels and marketing mechanisms that are available on the internet. By promoting your business online, you have access to people from the United States and beyond. The internet reaches millions of people from all over the world and has many advantages to helping your business grow.

The costs to reach such a large audience online is a mere fraction of the cost of traditional advertising, consumers can be demographically targeted more effectively online, and the internet is a convenient way to shop for a product or service.
When people are searching the internet for a product or a service they will typically want to read the information that is found on the first few pages that comes up after the search is complete. Through search engine marketing you can get more exposure for your business through certain keywords that will achieve a higher ranking in the search engine results pages.

Basically, you want your product or service to show up higher up on the list when someone is on Google for example and searching for something that is similar to or exactly what you have to offer. This is called an organic listing.

The first three spots at the top are paid advertising and so are the listings to the right, then you have the maps section, below that is the organic listing.  That is where you want to see your site number one.

Take a look for yourself.  Try searching for something like Cell Phone Repair Orange in Google. They provide iPhone, Smartphone, iPad and cell phone repair in Orange, ca.

Cell Phone Repair Orange

The ads are listed above to on the top and to the right.  The first organic listing is a yelp listing.

In 2014 in the United States, advertisers spent almost 25 billion dollars on search engine marketing, and it is a huge part of the online business collective.
Another important part of online marketing is through social media such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Tumblr. They are all vessels to promote your business and potentially reach millions of people, social media has become a major avenue for marketing and advertising.
Through e-mail marketing businesses can reach out to their current customers by sending out newsletters or coupons, and can reach out to new customers by having them sign up to their mailing lists through their website.
It is very important to make sure your online website translates into a mobile version so people can see your website on their ipad, smart phone, and PC. If you are starting a business, do your homework about marketing it online, you can successfully have a big online presence with just a click away.